The Hidden Cost of Sharing Hidden Places: How Influencers and Photographers Impact Locations Like Routin Linn
The Hidden Cost of Sharing Hidden Places: How Influencers and Photographers Impact Locations Like Routin Linn
By Richard Knapper – Snapper Photography
Meta Description:
Discover how social media and photography influence hidden Northumberland locations like Routin Linn Waterfall — and why responsible sharing matters for preserving the beauty of the landscape.
Discovering Routin Linn
As photographers, we’re always searching for that next perfect spot — a place that feels peaceful, untouched, and maybe even a little secret.
In Northumberland, one of those hidden gems is Routin Linn Waterfall, tucked away near Ford. It’s a small, magical location surrounded by mossy rock walls, overhanging trees, and the constant echo of falling water.
For many of us who love landscape and nature photography, it’s exactly the kind of place that keeps us inspired — quiet, dramatic, and deeply connected to nature.
Routin Linn
When a Secret Becomes a Hashtag
Social media has completely changed how we explore the outdoors.
One stunning photo or reel shared on Instagram can turn a peaceful, rarely visited spot into a must-see destination overnight.
While this helps more people discover nature’s beauty — which is fantastic — it also brings challenges.
Paths get worn down, litter appears where it never used to, and the atmosphere that made the place special can quickly fade.
Routin Linn, once known mostly to locals, now appears regularly on influencer feeds and photography pages. Indeed it was an article in the Evening Chronicle newspaper which gave me the idea for this blog. The article entitled: Fairytale Northumberland waterfall that's a 'best kept secret' and picture perfect autumn must. Not only tells people the location of the waterfall but actively encourages them to visit the location during this autumnal season. An increase in visitors has already had one footpath to this beautiful location closed by the land owner leading to another opening and potential damage and wear to the landscape itself. As landscape photographers are we not guardians of the very thing we photograph.
Photography and Responsibility
As photographers, we hold a unique influence.
When we post a photo, we’re not just sharing a view — we’re shaping how others experience that place.
That’s why responsible photography is so important.
Instead of revealing precise map locations or tagging exact coordinates, we can focus on what makes a place feel special — the light, the mood, the moment.
We can also use our platforms to remind people to stick to paths, take litter home, and respect wildlife.
It’s not about keeping secrets — it’s about keeping nature safe.
Ferns and Flowing Water, Routin Linn
Finding Balance Between Beauty and Preservation
There’s no denying the power of social media to connect people with the outdoors.
Many visitors discover the beauty of Northumberland through photos shared online, and that’s something worth celebrating.
It boosts tourism, supports local cafés and markets, and helps small businesses thrive. The key is balance — enjoying these incredible places without damaging them.
If every visitor follows the leave no trace mindset, these landscapes will continue to inspire photographers and travellers for years to come.
A Personal Reflection
As someone who spends a lot of time photographing Northumberland and the North East, I’ve seen how delicate these places can be.
Routin Linn, in particular, reminds me that beauty doesn’t need to be famous or grand — sometimes it’s found in the quiet corners, the soft light, and the sound of running water.
When we photograph these hidden gems, let’s think not only about capturing the moment — but also about what we leave behind.
Final Thoughts
Photography is storytelling, and part of that story is about respect.
Let’s keep celebrating the incredible beauty of Northumberland — from iconic spots like Bamburgh Castle and Dunstanburgh Castle to the lesser-known treasures like Routin Linn Waterfall.
If we all share responsibly, these places can stay wild, clean, and peaceful — just the way they should be.
Because once a secret place loses its magic, no photograph can bring it back.